South Pasadena Beautiful is an all-volunteer 501c3 non-profit organization, founded in 1965 for the purpose of:
- Organizing and pursuing projects for the improvement of the City of South Pasadena
- Encouraging pride of community
- Recognizing and preserving existing beauty
- Promoting the improvement of unsightly areas
To achieve these goals, SPB works in cooperation with many agencies, including governmental, volunteer, philanthropic, education and service.